eCommerce

Today, Little Red Book (Xiaohongshu) is one of China's most distinctive e-commerce platforms, connecting Chinese consumers interested in beauty products with sellers and combining social networking and e-commerce services with closed shopping cycle and a wide range of marketing tools.

From 2017 to 2018, the number of people who actively used Chinese e-commerce apps grew from 207 million to 783 in just one year. Already more than 70% of the Chinese population use e-commerce services in one way or another. If we take into account that the population in China is 1.4 billion people, then e-commerce applications are used by more than one billion people.

Today we will review Tmall Global in more detail - which is No. 1 among Chinese e-commerce platforms. We will focus on firms, acceptance conditions, cost and logistics.

Success in business with China mostly depends on the right choice of platform. If you are reading this article, you are probably already aware about such platforms as Little Red Book and WeChat. If not yet, we highly recommend you to follow the links.

The number of Chinese people traveling abroad is growing exponentially every year. So, to avoid the trend to catch your business by surprise, you can resort to simple tools to adapt your service to China and make it “China-friendly”.