CASE “NWFC”
NWFC is a large non-profit partnership of companies that harvest, process and market crab and groundfish species.
TASK:
To increase B2B product sales, increase brand presence in the Chinese online space.
WHAT WAS DONE:
Organization and participation in Shenzhen International Fisheries and Seafood Exhibition (May, 2023)
- Registration at the exhibition, filling in the application form, submitting the documents, communication with the organizers, renting a stand.
- Selection and interviewing of candidates for the position of company representative Selection of photographer, cook
- Stand installation, delivery of samples, rental of additional equipment, printing of brochures, rental of tablets, printing of stand installation materials
- Purchase of cooking equipment and set up of technical area
- Supervision and support during the preparation of the exhibition and during the exhibition.
Promotion in WeChat
- Developing a content plan for product promotion
- WeChat content management
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Production of souvenirs and promotional materials
Медиа и PR
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