CASE “SPLAT”
THE TASK:
Attracting buyers of SPLAT products on Chinese marketplaces through promotion in Chinese social networks.
WHAT WAS DONE:
- Managing the marketplace and comprehensive promotion in DOUYIN:
- Registration and verification of Douyin account
- Verification on the platform of research and patents
- Content management
- Registration and verification of the Ocean Engine advertising account
- Promotion of SPLAT products through the Ocean Engine advertising account
- Promoting SPLAT products through targeted post ads in Douyin
- Marketplace verification inside Douyin
- Making a store in the Douyin marketplace
- Store promotion in Douyin
- Support management and community management
- Managing the marketplace and comprehensive promotion in Little Red Book:
- Registration of an LRB account and its verification
- Verification on the research and patents platform
- Content management
- Promotion of SPLAT products through the advertising account
- Marketplace verification
- Making a store in the marketplace
- Store Promotion
- Support management and community management
- Creating a Weibo account and passing verification
- Content management
- Promotion of SPLAT products through the advertising account
- Opening a store inside Weibo linked to Taobao
- Holding competition activities to increase the audience and improve brand awareness
- Support management and community management
- Creating a Kuaishou account and passing verification
- Content management
- Promotion of SPLAT products through the advertising account
- Support management and community management
- Selection of bloggers and streamers on Douyin, LRB, Weibo platforms
- Preparation of technical tasks for bloggers
- Developing a unique offer for buyers
- Conducting live streaming at the LRB site
- Publication of posts in the opinion leaders’s accounts on Douyin, LRB, and Weibo
OUR CLIENTS
